Legal
Privacy Policy
Last updated: April 3, 2026 · Pro Pretty Reno's · Ontario, Canada
Plain language summary: We collect your name, contact details, and renovation inquiry information when you reach out to us. We use it only to respond to you and improve our services. We do not sell your data. Ever.
Information We Collect
Pro Pretty Reno's ("we," "us," or "our") operates propretty.ca and collects information in the following ways:
Information you provide directly
- Name, email address, and phone number when you submit a contact or quote request form
- Property address or location details when requesting a renovation quote
- Photos of your property when using our AI Renovation Analysis tool
- Messages and correspondence you send us via forms, email, or phone
- Any other information you choose to include in your inquiry
Information collected automatically
- IP address, browser type, and operating system
- Pages visited, time spent on site, and referring URLs
- Device type (desktop, mobile, tablet)
- General geographic location (city/region level, not precise)
- Cookies and similar tracking technologies (see Section 4)
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your renovation quote requests and inquiries
- To provide and improve our AI Renovation Analysis tool
- To connect you with our vetted renovation contractors in Ontario
- To send you information you have requested, such as renovation guides or cost estimates
- To follow up on consultations and service engagements
- To improve our website, services, and user experience
- To comply with legal obligations under Ontario and Canadian law
- To detect and prevent fraud or misuse of our services
We will never use your information to send unsolicited marketing emails or sell your contact details to third parties. If you opt in to updates, you can unsubscribe at any time.
Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
With renovation contractors
When you request a renovation quote, we share your name, contact details, and property information with vetted contractors in our network in order to provide you with an accurate estimate. These contractors are bound by confidentiality obligations.
With service providers
We use trusted third-party services to operate our website, including web hosting (Hostinger), caching (LiteSpeed), analytics, and form processing. These providers access your data only as needed to perform services on our behalf and are prohibited from using it for other purposes.
When required by law
We may disclose your information if required to do so by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers
In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
Cookies & Tracking
Our website uses cookies and similar technologies to improve your experience and understand how visitors use our site.
Types of cookies we use
- Essential cookies — Required for the website to function, including caching and security (LiteSpeed Cache). Cannot be disabled.
- Analytics cookies — Help us understand how visitors interact with our pages (e.g. pages visited, time on site). We use this data in aggregate to improve our content.
- Preference cookies — Remember your settings and preferences to improve your experience on return visits.
Managing cookies
You can control and delete cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit allaboutcookies.org.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
- Contact and quote inquiry data is retained for up to 3 years to support ongoing service relationships
- Property photos submitted via our AI tool are retained for up to 90 days after your analysis is complete, then permanently deleted
- Website analytics data is retained in aggregate form and does not include personally identifiable information
- You may request deletion of your data at any time (see Section 6)
Your Rights
Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Ontario's privacy legislation, you have the following rights:
- Access — You may request a copy of the personal information we hold about you
- Correction — You may request that we correct inaccurate or incomplete information
- Deletion — You may request that we delete your personal information, subject to legal retention requirements
- Withdrawal of consent — You may withdraw consent to our use of your information at any time, though this may limit our ability to provide services to you
- Complaint — You have the right to file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca
To exercise any of these rights, please contact us at the details in Section 11.
Security
We take the security of your personal information seriously. Our website uses HTTPS encryption for all data transmission. Access to personal data is restricted to authorized personnel only, and our hosting environment includes server-level security measures.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
If you believe your information has been compromised, please contact us immediately at (416) 827-0500.
Third-Party Links
Our website contains links to third-party websites, including Unsplash (images), Google Fonts, and external resources. This Privacy Policy applies only to propretty.ca. We are not responsible for the privacy practices of external sites and encourage you to review their policies before submitting any personal information.
Children's Privacy
Our services are intended for adults and are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:
Pro Pretty Reno's
We aim to respond to all privacy inquiries within 5 business days.
This privacy policy was prepared for Pro Pretty Reno's operating at propretty.ca. This is not legal advice. For questions about your specific legal rights, consult a qualified privacy lawyer.